Linear TV Networks vs Digital Providers: The Shift of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and online content

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